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What is MSRP?

If you’ve just started shopping for a new Nissan vehicle in Lakeway, you may have a few questions about new vehicle pricing and the term “MSRP.” What is MSRP, and what does it mean for car-buyers? MSRP stands for Manufacturer Suggested Retail Price. Also known as list price, MSRP is calculated by the manufacturer based on market research, sales data, building materials, and more.

What does MSRP mean — and can you find ways to pay less? Join South Austin Nissan as we explore the deeper meaning of MSRP, how it is determined by manufacturers, and how you can use it to your advantage to get a fair price on your next Nissan vehicle!

What Does MSRP Mean?

Manufacturers provide dealerships with an MSRP, or suggested retail price, for their vehicles. But what is MSRP calculated from? To determine the MSRP, manufacturers use values like base price, invoice price, and transaction price. Learn more below:

  • What does MSRP mean at different dealerships? Because MSRP is set by the manufacturer, a given make and model should have the same MSRP at all dealerships.
  • Whether the car is being sold in Round Rock, San Marcos or beyond, the MSRP will be the same.
  • You can always find the MSRP on the manufacturer’s website, and you can use it to negotiate a better price if a vehicle is priced above MSRP at a dealership.

How is MSRP Calculated?

When calculating MSRP, manufacturers consider production costs, cost of materials, live and historical market data, and even average markups at Round Rock dealerships. Read below to learn more about how MSRP is set:

  • MSRP for a vehicle’s base price is set for the entry-level configuration, without any optional features, accessories, or upgrades. However, many manufacturers also provide an MSRP for the full trim lineup.
  • Even though the MSRP comes directly from the manufacturers, you may see the vehicle priced higher or lower at New Braunfels dealerships.
  • Dealerships may choose to raise or lower the selling price based on the invoice price, or what they paid the manufacturer for the vehicle.
  • Dealerships may also lower a vehicle’s price if demand is low. On the other hand, popular vehicles are more likely to be sold closer to MSRP.

Austin Drivers Rely on Us for Superior Service and Fair Prices

At the end of the day, you and your dealership are looking for a price that you’re both happy with. At South Austin Nissan, we’re committed to finding you a new or used Nissan you love — for a fair price! See how much you can save with our new vehicle specials and Nissan incentives, and be sure to contact us if you have any further questions about MSRP and pricing.

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South Austin Nissan 30.2063114, -97.7593884.