If you’ve just started shopping for a new Nissan vehicle in Lakeway, you may have a few questions about new vehicle pricing and the term “MSRP.” What is MSRP, and what does it mean for car-buyers? MSRP stands for Manufacturer Suggested Retail Price. Also known as list price, MSRP is calculated by the manufacturer based on market research, sales data, building materials, and more.
What does MSRP mean — and can you find ways to pay less? Join South Austin Nissan as we explore the deeper meaning of MSRP, how it is determined by manufacturers, and how you can use it to your advantage to get a fair price on your next Nissan vehicle!
Manufacturers provide dealerships with an MSRP, or suggested retail price, for their vehicles. But what is MSRP calculated from? To determine the MSRP, manufacturers use values like base price, invoice price, and transaction price. Learn more below:
When calculating MSRP, manufacturers consider production costs, cost of materials, live and historical market data, and even average markups at Round Rock dealerships. Read below to learn more about how MSRP is set:
At the end of the day, you and your dealership are looking for a price that you’re both happy with. At South Austin Nissan, we’re committed to finding you a new or used Nissan you love — for a fair price! See how much you can save with our new vehicle specials and Nissan incentives, and be sure to contact us if you have any further questions about MSRP and pricing.